Yes. Activities such as grasping Bubba's fins, hugging a comforter or carrying a favourite soft toy can help develop fine motor skills, hand strength and coordination through everyday play.

Our soft toys are suitable from birth, making them lovely gifts for babies and a comforting companion as they grow. Always check the individual product information for age suitability.

Bubba the Whale is the much-loved Water Babies character who accompanies many families throughout their swimming journey. Bubba toys and accessories help bring familiar Water Babies fun into playtime at home and in the pool.

Yes. Soft toys can help children maintain a connection to their swimming adventures and favourite Water Babies characters, bringing familiar comfort between lessons.

Yes. Soft toys encourage storytelling, role play and creative thinking, helping children develop communication skills, empathy and imagination while having fun. Many children enjoy including their favourite cuddly companion in everyday adventures, from playtime at home to family outings.

Soft toys encourage babies and young children to explore different textures, shapes and materials through touch. This sensory exploration supports early development while helping children feel comfortable, secure and engaged in play.